MARK & WEBER
Digital political marketing is the specialty of Mark & Weber. Based on the state of Querétaro, the agency was created to provide effective communication solutions in digital and social media. We’ve developed an identity that is easily adapted to the current political terrain and can cope with future scenarios without merging with any political movement or ideology.
The name consists of references to two of the most important thinkers and architects of modern social science and politics, Karl Marx and Max Weber, and an almost literal reading of the brand field and specialty: Mark (marketing) and Weber (web).
In La Tortillería we wanted to give Mark & Weber a useful identity with different visual and literal messages expressing the same idea, a specific goal and an interesting view.